Technology and digital media have evolved over the last decade and completely changed the way that people communicate, discover, and consume products. With 3.2 billion people on social media and eCommerce sales expected to reach $4.5 trillion USD by 2021, every business is embracing digital marketing to tap into new audiences, boost brand engagement, and drive bottom-line growth.
According to McKinley Marketing Partners’ annual trends report, 61% of surveyed companies expected to add digital marketers to their teams. And yet supply has struggled to keep up as companies compete for qualified talent, particularly at junior- to mid-levels of seniority. Investing in this future-proof skill set can help you advance in your current profession or explore a growing field.
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