Courses

SEO

Learn Search Engine Optimization (SEO) through practical, project-based training at Shikshaa Simple Learn. Our SEO Course in Madurai is designed for students, graduates, working professionals, IT and non-IT learners, business owners, freelancers, content writers, and career switchers.

The course covers keyword research, keyword mapping, on-page SEO, technical SEO, off-page SEO, local SEO, content SEO, SEO analytics, AEO, GEO, and AI-assisted SEO.

Students get hands-on experience working on Shikshaa Simple Learn's website and content as well as live client websites.

Duration: 3 months or 6 months
Mode: Classroom training in Madurai + Live online classes
Training: Monday to Saturday
Mentorship: One-to-one guidance + practical project sessions


What Is SEO?

Search Engine Optimization (SEO) is the process of improving a website so that its pages can be discovered, understood, and ranked for relevant searches on search engines.

SEO combines keyword research, content optimization, technical improvements, website structure, authority building, local visibility, and performance analysis.


What Will You Learn in SEO?


Keyword Research


Keyword research is the process of finding and analysing the search terms people use on search engines.

You will learn:

✅Search intent
✅Short-tail and long-tail keywords
✅Search volume and competition
✅Informational and commercial keywords
✅Competitor keyword research
✅Location-based keywords
✅Keyword selection
✅Keyword Mapping

Keyword mapping means assigning relevant keywords to the appropriate pages of a website.

You will learn how to:

✅Select primary and secondary keywords
✅Map keywords to existing pages
✅Identify content gaps
✅Avoid keyword cannibalization
✅Build a structured website keyword strategy


On-Page SEO

On-page SEO involves optimizing the content and elements within a webpage to improve its relevance and usability.


You will learn:

✅Title tags
✅Meta descriptions
✅H1–H6 headings
✅URL optimization
✅Keyword placement
✅Content optimization
✅Search intent optimization
✅Internal linking
✅Anchor text
✅Image SEO and alt text
✅Featured snippet optimization


Technical SEO

Technical SEO focuses on helping search engines crawl, understand, and index a website effectively.


You will learn:

✅Crawlability and indexability
✅Robots.txt
✅XML sitemaps
✅Canonical URLs
✅Redirects
✅Duplicate content
✅Website structure
✅Mobile SEO
✅Core Web Vitals
✅Page speed optimization
✅JavaScript SEO fundamentals
✅Schema and structured data


Off-Page SEO & Link Building

Off-page SEO focuses on activities outside your website that can contribute to its authority and visibility.


You will learn:

✅Backlinks
✅Link-building strategies
✅Anchor text
✅Competitor backlink analysis
✅Link quality
✅Local citations
✅Digital PR fundamentals


Local SEO

Local SEO helps businesses appear for searches related to a specific location.


You will learn:

✅Google Business Profile optimization
✅Local keyword research
✅Local citations
✅NAP consistency
✅Local landing pages
✅Review strategies
✅Local content optimization


Content SEO

Learn how to create and optimize content according to search intent and user needs.


Topics include:

✅SEO blog writing
✅Content planning
✅Topic clusters
✅Content gaps
✅Internal linking
✅Content optimization
✅Content updating
✅Question-based content


SEO Analytics & Reporting

Learn how to measure SEO performance using:

✅Google Search Console
✅Google Analytics 4
✅Google Keyword Planner
✅Google Trends
✅SEO performance reports
✅Organic traffic analysis
✅Search query analysis
✅Clicks and impressions
✅SEO KPIs

AEO, GEO & AI-Assisted SEO

What Is AEO?


Answer Engine Optimization (AEO) focuses on structuring content to provide clear answers to user questions across search and answer-based experiences.


You will learn:

✅Question-based content
✅Direct-answer formats
✅FAQ optimization
✅Featured snippet opportunities
✅Entity-focused content


What Is GEO?

Generative Engine Optimization (GEO) is the practice of creating content that is easier for AI-powered search systems such as Google AI, ChatGPT, Gemini, and Perplexity to understand and reference.


You will learn:

✅Entity-based content
✅Topic authority
✅Information-rich content
✅Search intent
✅Contextual relevance
✅AI search optimization

What Is AI-Assisted SEO?

Learn how AI can support SEO workflows such as:


✅Keyword research
✅Content planning
✅Search intent analysis
✅Content optimization
✅Competitor analysis
✅SEO audits
✅Content gap analysis
✅SEO reporting


AI is used as a supporting tool, with human review and SEO strategy remaining essential.


SEO Tools You Will Learn

Get practical exposure to:

Google Search Console | Google Analytics 4 | Google Keyword Planner | Google Trends | Semrush | Ahrefs | Screaming Frog | PageSpeed Insights | Google Business Profile | Schema & Rich Results tools | AI SEO tools


Practical SEO Projects

Instead of learning only through theory, students work on:

✅Website SEO audits
✅Keyword research and mapping
✅On-page SEO implementation
✅Technical SEO audits
✅Off-page SEO and link building
✅Local SEO
✅Blog and content SEO
✅Competitor SEO analysis
✅SEO reporting
✅Core Web Vitals optimization
✅Schema implementation

Students also gain practical exposure through Shikshaa Simple Learn's website and content and live client websites.


Explore Digital Marketing Alongside SEO

SEO is an important part of a complete digital marketing strategy. If you want to learn SEO along with social media marketing, Google Ads, content marketing, analytics, and other digital marketing skills, explore our Digital Marketing Course in Madurai.

Who Can Join This SEO Course?

The course is suitable for:

Students | Graduates | Working Professionals | IT & Non-IT Learners | Business Owners | Freelancers | Content Writers | Digital Marketing Beginners | Career Switchers


No advanced coding knowledge is required to learn SEO.


SEO Career Opportunities

SEO training can prepare you for roles such as:

✅SEO Executive
✅SEO Analyst
✅SEO Specialist
✅Technical SEO Executive
✅Local SEO Specialist
✅Content SEO Specialist
✅Digital Marketing Executive
✅SEO Consultant
✅Digital Marketing Analyst
✅Freelance SEO Professional
✅Certification & Career Support

After completing the program, students receive a Shikshaa Simple Learn Course Completion Certificate and Internship Certificate as applicable.

Career support includes:,br>

✅Placement assistance
✅Job interview opportunities
✅Interview preparation
✅Resume preparation
✅Portfolio development
✅Career counselling

Placement assistance is provided.


Frequently Asked Questions

Is SEO a good career option?


SEO is an important digital marketing skill used by businesses, agencies, startups, and organizations to improve organic search visibility. It can lead to roles such as SEO Executive, SEO Analyst, SEO Specialist, and Digital Marketing Executive.


Can non-IT students learn SEO?


Yes. The course is suitable for both IT and non-IT learners, and advanced programming knowledge is not required.


How long is the SEO course?


Shikshaa offers 3-month and 6-month learning options, depending on the student's availability and learning pace.


Is the SEO course available online?


Yes. Students can choose classroom training in Madurai or live online classes.


Does the course include practical projects?


Yes. Students work on website audits, keyword research, on-page SEO, technical SEO, off-page SEO, local SEO, content SEO, analytics, reporting, and live website projects.


Does Shikshaa provide placement?


Shikshaa provides placement assistance, career counselling, interview preparation, resume preparation, portfolio development, and job interview opportunities. Placement is not guaranteed.


Build practical SEO skills through real website projects, industry-relevant tools, one-to-one mentorship, and career-focused training.

Learn SEO. Work on Real Websites. Build Job-Ready Skills.

Talk to a Shikshaa Career Counsellor Today.